The Stupidity Of Vigilante Tweeting

Learned a new term the other day: Vigilante tweeting.  According to an article on PR Daily, vigilante tweeting is: “Getting revenge by publishing the details of a loudmouth’s ‘private conversations’ to their Twitter feeds and other social networks. Let’s say I’m seated next to a loudmouth attorney on a bus one morning, and he won’t…

The Most Misused Term In Marketing

Compete recently ran article claiming that Mobile Twitter Users Are the Ideal Audience for Advertisers. In it, Compete reports that, compared to other Twitter users,  mobile Twitter users in the U.S. are 86% more likely to be on Twitter several times a day and 57% less likely to use Twitter on a desktop computer. Compete didn’t stop there.…

Facebook Fans Aren’t Better Customers, Better Customers Are Facebook Fans

Obsessing over driving social media connections because social media fans are more likely to buy, are better customers, or whatever, misses an important point: Social media connections don’t cause the desirable behavior/attitudes. Encouraging customers to “Like us on Facebook!” or “Follow us on Twitter!” is a waste of marketers’ time and efforts. The customers who make those connections are already good customers.

Do Your Tweets Suck?

Here’s a random thought: I wonder how good my tweets are.  I really should be asking all of you: How good do you think my tweets are? It turns out my tweets are a model for everyone else! If you want proof, here’s some good information: Seriously, if you want to know what makes for…

What’s The Value Of A Social Media Guru?

A recent article on FutureLab reported on some “math” computed by cloud data backup service Backupify. To compute the value of participants to various social networks, the firm divided the estimated valuation of the company by the number of users of each social network, and called the result the “value each user contributes to the company’s value.” If I have to explain the idiocy of these calculations, please leave this site immediately. I have developed a formula that I believe could become the industry standard. Maybe it will come to be called the Snarketing Index.

Do CEOs Really Need To Tweet?

A newly-released study on the impact of tweeting CEOs garnered some eye-catching headlines: “CEOs Who Tweet Held in High Regard” (eMarketer) “CEO Engagement on Social Media Positively Impacts Brand Image, Trust and Purchase Intent” (MarketWatch) “Study: 74% Of Respondents More Likely To Buy From Companies With CEO Social Media Engagement” (The RealTime Report) “The Benefits…