The Stupidity Of Vigilante Tweeting

Learned a new term the other day: Vigilante tweeting.  According to an article on PR Daily, vigilante tweeting is: “Getting revenge by publishing the details of a loudmouth’s ‘private conversations’ to their Twitter feeds and other social networks. Let’s say I’m seated next to a loudmouth attorney on a bus one morning, and he won’t…

The Most Misused Term In Marketing

Compete recently ran article claiming that Mobile Twitter Users Are the Ideal Audience for Advertisers. In it, Compete reports that, compared to other Twitter users,  mobile Twitter users in the U.S. are 86% more likely to be on Twitter several times a day and 57% less likely to use Twitter on a desktop computer. Compete didn’t stop there.…

Facebook Fans Aren’t Better Customers, Better Customers Are Facebook Fans

Obsessing over driving social media connections because social media fans are more likely to buy, are better customers, or whatever, misses an important point: Social media connections don’t cause the desirable behavior/attitudes. Encouraging customers to “Like us on Facebook!” or “Follow us on Twitter!” is a waste of marketers’ time and efforts. The customers who make those connections are already good customers.