According to Gallup, 62% of U.S. adults who use social media say that these sites have absolutely no influence on their purchasing decisions, and the research firms wonders if there is an inherent flaw in the idea of using social media to drive purchasing, or if companies have been using social media poorly. I think it questions the purpose of social media marketing altogether.
Facebook’s problem is that the next wave of young people–today’s 12-18 year-olds–are not as engaged with the social media platform as the prior wave was. Facebook isn’t as cool to them as it was to today’s 20-somethings, as this new wave has Snapchat and Instagram, and other alternatives. Facebook’s challenge isn’t too different from what a lot of companies face: Does it change with the users who fueled the early growth, or focus on driving engagement with the next wave?.
Published my first blog post seven years ago. Nearly 900 blog posts later, I think I know a thing or two about blogging (yeah, well, we all deceive ourselves in one way or another about a lot of things). If you want to become a better blogger, you can take the following advice (or not — who am I to say that you’ll become a better blogger by doing what I tell you to do?)
The Harvard Business Review thinks that Walmart senior execs should be on Twitter. It’s wrong. The Twitter cards are stacked against firms like Walmart. Defending Walmart on Twitter is like rooting for the New York Yankees at Fenway Park. Walmart execs were wise to stay away.
Vision vs. reality in social media command centers. For a slightly more serious treatment of this topic, see the Financial Brand article Big Banks Roll Out Social Media Command Centers.
It feels so off-brand to say nice things about somebody else. How un-Snarketing! With the disclaimers aside, there are three fintech vendor blogs that you should be reading (if for no other reason than the fact that I read them — although, not nearly as often as I should). What makes them readworthy?
Let me give you three good reasons why your CEO should stay the hell away from Twitter….
In a blog post titled Dumb Marketing Question #1 – Does Social Media Work? the author argues that the question in question is a dumb question because word-of-mouth is a key driver of business and that much of WOM occurs through social media these days: “The million dollar question that every company wants to know is…
Learned a new term the other day: Vigilante tweeting. According to an article on PR Daily, vigilante tweeting is: “Getting revenge by publishing the details of a loudmouth’s ‘private conversations’ to their Twitter feeds and other social networks. Let’s say I’m seated next to a loudmouth attorney on a bus one morning, and he won’t…
In an article titled What Is the Right Way to Measure Your Twitter & Vine Marketing?, HubSpot writes: “We like to call it closed-loop reporting. Closed-loop reporting on Twitter is the process of tracking the path of a user who clicks on a link in a tweet, visits a page on your website, completes a…