Salesforce.com released an interesting study regarding industry differences in Twitter engagement based on its analysis of nearly one and a quarter million tweets sent in 2013 by firms across a number of industries. One of those industries was financial services, who accounted for 94k, or 7.6% of the total number of tweets analyzed. Oh, who…
A few months ago, The Atlantic published an article titled A Eulogy For Twitter. In it, the authors wrote: “Something is wrong on Twitter. And people are noticing. Its users are less active than they once were. Twitter says these changes reflect a more streamlined experience, but we have a different theory: Twitter is entering…
According to Gallup, 62% of U.S. adults who use social media say that these sites have absolutely no influence on their purchasing decisions, and the research firms wonders if there is an inherent flaw in the idea of using social media to drive purchasing, or if companies have been using social media poorly. I think it questions the purpose of social media marketing altogether.
Facebook’s problem is that the next wave of young people–today’s 12-18 year-olds–are not as engaged with the social media platform as the prior wave was. Facebook isn’t as cool to them as it was to today’s 20-somethings, as this new wave has Snapchat and Instagram, and other alternatives. Facebook’s challenge isn’t too different from what a lot of companies face: Does it change with the users who fueled the early growth, or focus on driving engagement with the next wave?.
Published my first blog post seven years ago. Nearly 900 blog posts later, I think I know a thing or two about blogging (yeah, well, we all deceive ourselves in one way or another about a lot of things). If you want to become a better blogger, you can take the following advice (or not — who am I to say that you’ll become a better blogger by doing what I tell you to do?)
The Harvard Business Review thinks that Walmart senior execs should be on Twitter. It’s wrong. The Twitter cards are stacked against firms like Walmart. Defending Walmart on Twitter is like rooting for the New York Yankees at Fenway Park. Walmart execs were wise to stay away.
Vision vs. reality in social media command centers. For a slightly more serious treatment of this topic, see the Financial Brand article Big Banks Roll Out Social Media Command Centers.