11 Rules For Becoming A Better Blogger

blogginPublished my first blog post seven years ago. Nearly 900 blog posts later, I think I know a thing or two about blogging (yeah, well, we all deceive ourselves in one way or another about a lot of things). If you want to become a better blogger, you can take the following advice (or not — who am I to say that you’ll become a better blogger by doing what I tell you to do?)

Does Social Media Work? Is A Dumb Question

In a blog post titled Dumb Marketing Question #1 – Does Social Media Work? the author argues that the question in question is a dumb question because word-of-mouth is a key driver of business and that much of WOM occurs through social media these days: “The million dollar question that every company wants to know is…

The Stupidity Of Vigilante Tweeting

Learned a new term the other day: Vigilante tweeting.  According to an article on PR Daily, vigilante tweeting is: “Getting revenge by publishing the details of a loudmouth’s ‘private conversations’ to their Twitter feeds and other social networks. Let’s say I’m seated next to a loudmouth attorney on a bus one morning, and he won’t…

The Most Misused Term In Marketing

Compete recently ran article claiming that Mobile Twitter Users Are the Ideal Audience for Advertisers. In it, Compete reports that, compared to other Twitter users,  mobile Twitter users in the U.S. are 86% more likely to be on Twitter several times a day and 57% less likely to use Twitter on a desktop computer. Compete didn’t stop there.…