How To Quantipulate Using Graphics

To refresh your memory, quantipulation is: The art and act of using unverifiable math and statistics to convince people of what you believe to be true. Examples of quantipulation abound in marketing and politics. Today, I’ll show you how to quantipulate with graphics, using a real-life example pulled from a very reputable firm’s blog. In…

Quantipulation: Financial Advisors’ Use Of LinkedIn

LinkedIn recently published an infographic depicting financial advisors’ use of social media. Advisors’ use of LI exceeded their use of other networks like Facebook and Twitter. As Gomer Pyle would say, “Soo-prise, soo-prise!” But seriously, LI’s findings on advisors’ prefered networks are consistent with my research. What caught my eye, though, was the following stat:…

Why CFOs Hate CMOs

To get to the top of large companies, you have to be more than just good at what you do — you have to be good at organizational politics. And part of those politics is developing relationships across functional lines, and being tactful when functional conflicts arise. Now that you know why I have never…

Quantipulation: The Impact Of Website Errors

According to an eConsultancy blog post: Website errors seriously undermine the user experience, erode trust and confidence, and impact return on marketing spend. When asked what these errors were likely to include, respondents cited a range of issues, including inconsistent branding, spelling mistakes, poor usability and accessibility compliance errors. The group of website owners polled estimated that,…