Can We Trust The Trust Numbers?

blogginIf all these surveys about the levels of trust consumers have in banks supports your financial institution, please don’t let my comments–or common sense–get in your way of using the data to your advantage. But don’t deceive yourself into thinking that the findings from these studies have any correlation to who consumers bank with, or how they make their decisions about who to do business with.

How To Quantipulate Using Graphics

To refresh your memory, quantipulation is: The art and act of using unverifiable math and statistics to convince people of what you believe to be true. Examples of quantipulation abound in marketing and politics. Today, I’ll show you how to quantipulate with graphics, using a real-life example pulled from a very reputable firm’s blog. In…

Quantipulation: Financial Advisors’ Use Of LinkedIn

LinkedIn recently published an infographic depicting financial advisors’ use of social media. Advisors’ use of LI exceeded their use of other networks like Facebook and Twitter. As Gomer Pyle would say, “Soo-prise, soo-prise!” But seriously, LI’s findings on advisors’ prefered networks are consistent with my research. What caught my eye, though, was the following stat:…