A recent Harvard Business Review blog post titled Why the Financial Services Industry Is Showing More Women in Its Ads contained the following: “Financial institutions portray women today as competent and self-confident, and often feature attractive, middle-aged advisors talking to couples in which the woman is similarly well dressed and clearly attentive. It makes sense…
Marquis Software’s Member Value Statements (MVS), calculates specific dollar amounts for each members showing the relative value of their credit union’s products compared to similar products offered by nearby FIs. This is a great example of Competing On Performance.
Many marketers are confused when it comes to concepts like rational/irrational and logical/emotional decision making. Any one consumer’s decision about who to bank with comes down to some combination of quantitative and qualitative factors.
Can financial institutions (FIs) create a new source of revenue from the fledgling marijuana industry? The potential hurdles and compliance burdens aren’t stopping one entrepreneur. I spoke with him recently to get his thoughts on why he believes his new venture, Dispensaries of Pot Employees Credit Union (DOPECU) will succeed.
In the never-ending quest to understand how consumers make purchase decisions, and what influences their decisions…. No, wait. That’s not right. Let me start again. In the never-ending quest to prove that My Preferred Channel is superior to Your Preferred Channel, and to convince marketers to reallocate their budgets away from Your Preferred Channel to…
The last time I criticized VOC programs, I was chastised for presuming that a bank could know what its customers wanted without asking them. Well, excuse me! But there are two problems with the “voice of the customer” that many marketers don’t take into consideration.
Man oh man, some of you will believe anything you hear. A CNBC report said that nearly one in four millionaires is a Millennial. And like the suckers you are, you believed it.
While we’re on the topic of marketing morons….If you’ve got good suggestions for spotting a marketing moron, I’ll update the picture with your description.
Most of you are genuinely nice, caring people who sincerely want to help other people who may be in need. Whatever. But for too many of you, your view of what it means to be “unbanked” in America is off-kilter. Bring up the topic of unbanked consumers, and it conjures notions of poverty-stricken, under-served and…
Marketing abounds with ‘fads’ – which over-promise and under-deliver. Why do marketing gurus succeed and persist? Because marketing morons exist.