Content Marketing For Banks

A recent American Banker article states (with the name of the bank anonymized because I’m a wuss and don’t want to be seen as picking on the bank): “Big National Bank in Big City is launching a new online magazine with a goal of driving more traffic to its website. ‘We’re tapping into the growing…

The Financial Brand 2015 Marketing Survey

blogginI’m collaborating with The Financial Brand to look at the state of bank and credit union marketing for 2015. Respondents who complete the survey by December 31, 2014 will receive two reports, one on marketing trends in the retail banking sector, and one either on mobile marketing trends in banking or marketing analytics in banking. Please help by filling out the survey.