A Wall Street Journal article titled Mobile’s Rise Poses a Riddle for Banks is so off the mark, I simply can’t let it slide. According to the article: “A waitress from Queens, NY, Ethel Bueno keeps her phone close at all times and frequently logs on to her bank account to check her balance. But…
Banks and credit unions that turn to content marketing to enhance the brand must recognize the fact that the strength of the brand influences consumers’ perceptions of the content..
A recent American Banker article states (with the name of the bank anonymized because I’m a wuss and don’t want to be seen as picking on the bank): “Big National Bank in Big City is launching a new online magazine with a goal of driving more traffic to its website. ‘We’re tapping into the growing…
A DailyFinance article calls for financial education in high schools. My take: What a waste of time and money that would be.
David Evans wrote: “Apple Pay is fizzling. Unless it drastically changes course Apple Pay will follow the hundreds of other attempts that have sputtered along or, just flat-out died.” Apple Pay isn’t a carbonated beverage losing its fizz. It’s more like a wine that needs to be aged.
It’s amazing what’s keeping some people from doing mobile banking. I’ll give you some GOOD reasons to fear mobile banking.
I’m collaborating with The Financial Brand to look at the state of bank and credit union marketing for 2015. Respondents who complete the survey by December 31, 2014 will receive two reports, one on marketing trends in the retail banking sector, and one either on mobile marketing trends in banking or marketing analytics in banking. Please help by filling out the survey.