InfluNonsence

In the never-ending quest to understand how consumers make purchase decisions, and what influences their decisions…. No, wait. That’s not right. Let me start again. In the never-ending quest to prove that My Preferred Channel is superior to Your Preferred Channel, and to convince marketers to reallocate their budgets away from Your Preferred Channel to…

The Debanked: An Update On Unbanked Consumers

Most of you are genuinely nice, caring people who sincerely want to help other people who may be in need. Whatever. But for too many of you, your view of what it means to be “unbanked” in America is off-kilter. Bring up the topic of unbanked consumers, and it conjures notions of poverty-stricken, under-served and…