InfluNonsence

In the never-ending quest to understand how consumers make purchase decisions, and what influences their decisions…. No, wait. That’s not right. Let me start again. In the never-ending quest to prove that My Preferred Channel is superior to Your Preferred Channel, and to convince marketers to reallocate their budgets away from Your Preferred Channel to…

Consumers Don’t Really Want Portable Checking Account Numbers

According to a study conducted by BT and YouGov, 61% of US banking customers want portable banking account numbers. As reported by The Financial Brand: “The research, which surveyed more than 6,500 people across six countries, found most consumers agreeing that a portable account number — one allowing them to switch banks without changing account…

Consumers Don’t Want Mobile Offers

BuyVia, an app/website that claims to be the first all-in-one smart shopping experience across devices (whatever that means), conducted a consumer survey which found: “The majority (56%) of shoppers want to be notified of deals via push notifications on their mobile devices when in an area with local deals.” My take: Oh really? As a…

The Case For Working From Home

Telecommuter is a strange word. According to a 1994 paper I came across online, the term was first used in the early 1970s. It’s amazing, come to think of it, that somebody was writing about it even in 1994 when we were all on Compuserve, starting to use AOL, and dial-up speeds were painfully slow.…