Top 10 Reasons Why Twitter Activity Is Declining

A few months ago, The Atlantic published an article titled A Eulogy For Twitter. In it, the authors wrote: “Something is wrong on Twitter. And people are noticing. Its users are less active than they once were. Twitter says these changes reflect a more streamlined experience, but we have a different theory: Twitter is entering…

If I Had My Own Business

The marketing pundits tell us personalization and customization is key to successful marketing. One-to-one marketing, they call it. Recognition that every customer is different, and should be interacted with differently. If I had my own business, I know how I would do it: I would ask each customer who s/he works for.

Songs For The Citi

citiCitigroup is trying a new tactic: singing. On national TV. Citigroup’s London office opened its skyscraper to a BBC crew filming the popular TV series “The Choir.” I’ve got some ideas for what they should be singing.