With apologies to the Beverly Hillbillies: “Come listen to my story about a man named Ron, a real tech moron, could barely turn his PC on. And then one day he gets a message from his bank, and now he has to give up his FinTech Titan rank.”
While we’re on the topic of marketing morons….If you’ve got good suggestions for spotting a marketing moron, I’ll update the picture with your description.
Marketing abounds with ‘fads’ – which over-promise and under-deliver. Why do marketing gurus succeed and persist? Because marketing morons exist.
The marketing pundits tell us personalization and customization is key to successful marketing. One-to-one marketing, they call it. Recognition that every customer is different, and should be interacted with differently. If I had my own business, I know how I would do it: I would ask each customer who s/he works for.
Citigroup is trying a new tactic: singing. On national TV. Citigroup’s London office opened its skyscraper to a BBC crew filming the popular TV series “The Choir.” I’ve got some ideas for what they should be singing.
The new buzzword in marketing is “authenticity.” And if banks are going to get on the authenticity wagon, they’re going to need to update their slogans. I, of course, have some suggestions for them.
Dropped the middle daughter off at college this week. A painful reminder of not only how old I am, but how my maturity level has failed to keep pace with my chronological age.
Yo J-Man: You don’t know me from Jack, but I’ve got some advice for you regarding your newly announced prepaid debit card, so I hope you’ll hear me out. I may be a lot older than you, but we have a couple of things in common: 1. We’re both great singers. Of course, you sound…
Over the past couple of years, it’s become unfashionable to be considered part of some segment of consumers called the “1%.” I don’t know what the all fuss is about. I’m part of the 1%, and damn proud of it. Here’s how I figured out I was part of the 1%: An organization called Public…
At least, that’s what I would conclude after seeing the results of a survey which found that people under the age of 35 who use social networks (isn’t that all of them?) spend an average of 3.8 hours a day social networking. I thought that number was huge, so I tried to estimate how people…