A few months ago, The Atlantic published an article titled A Eulogy For Twitter. In it, the authors wrote: “Something is wrong on Twitter. And people are noticing. Its users are less active than they once were. Twitter says these changes reflect a more streamlined experience, but we have a different theory: Twitter is entering…
With apologies to the Beverly Hillbillies: “Come listen to my story about a man named Ron, a real tech moron, could barely turn his PC on. And then one day he gets a message from his bank, and now he has to give up his FinTech Titan rank.”
While we’re on the topic of marketing morons….If you’ve got good suggestions for spotting a marketing moron, I’ll update the picture with your description.
Marketing abounds with ‘fads’ – which over-promise and under-deliver. Why do marketing gurus succeed and persist? Because marketing morons exist.
The marketing pundits tell us personalization and customization is key to successful marketing. One-to-one marketing, they call it. Recognition that every customer is different, and should be interacted with differently. If I had my own business, I know how I would do it: I would ask each customer who s/he works for.
Citigroup is trying a new tactic: singing. On national TV. Citigroup’s London office opened its skyscraper to a BBC crew filming the popular TV series “The Choir.” I’ve got some ideas for what they should be singing.
The new buzzword in marketing is “authenticity.” And if banks are going to get on the authenticity wagon, they’re going to need to update their slogans. I, of course, have some suggestions for them.