The Mobile Moments Of Opportunity (Or Why Mobile Wallets Haven’t Caught On)

blogginMaking the payment is not the part of the customer experience that consumers want a digital wallet (whatever that might be) to improve. The mobile moments of opportunity–to improve the customer experience, to add new levels of convenience to the customer experience, to help consumers make better/smarter decisions about how they manage and spend their money–occur before and after the payment.

McKinsey On Marketing

blogginA McKinsey Quarterly blog post on The Changing Face of Marketing contains the following: “Change is the dominant fact of life in every business today. And the ability to master and exploit change has become one of the most sought-after management skills. This is particularly true in marketing, where the very tempo of change is constantly quickening.” Read this post to find out why this quote is important.

Delusions Of UnBanking

blogginA FinTech VC (no, not Matt Harris) writes: “It’s not hard to imagine that a majority of people in the U.S. could be banking with startups in the next three to five years.” If you’re on LSD, maybe.

Rethinking Social Media Marketing

blogginAccording to Gallup, 62% of U.S. adults who use social media say that these sites have absolutely no influence on their purchasing decisions, and the research firms wonders if there is an inherent flaw in the idea of using social media to drive purchasing, or if companies have been using social media poorly. I think it questions the purpose of social media marketing altogether.

Why CIOs Are Smarter Than CMOs

If I wanted to know how well-managed and successful your company was, I would only need the (honest) answers to three questions: 1) How tolerant of IT risk is your company? 2) How committed is the executive team to using IT as a strategic enabler/differentiator? 3) How well-aligned and coordinated is IT with other business…