Comments on: About http://snarketing2dot0.com A (Mostly) Humorous Look at Marketing in the Age of Social Media Fri, 03 Feb 2012 18:34:13 +0000 hourly 1 http://wordpress.com/ By: Checking Accounts - Bankers' Holy Grail? | OptiRate | Banking the Affluent | Profitable Customer Acquisition for Banks & Credit Unions | OptiRate http://snarketing2dot0.com/about/#comment-5700 Fri, 20 Jan 2012 19:06:07 +0000 #comment-5700 [...] Ron Shevlin, a Sr. Analyst for Aite Group, announced that his firm just released a research paper on 2012 Trends In Financial Services via a post on his blog entitled Will 2012 Bring A New Approach To Bank Marketing?  In this post, Mr. Shevlin discussed one of the trends identified in the Aite research – the notion of Total Benefits of Ownership (TBO). [...]

]]> By: High-Yield Checking Accounts - Astute Strategy or Slightly Better than Really Bad? | OptiRate | Banking the Affluent | Profitable Customer Acquisition for Banks & Credit Unions | OptiRate http://snarketing2dot0.com/about/#comment-5619 Mon, 16 Jan 2012 05:58:31 +0000 #comment-5619 [...] Group analysis, sponsored by BancVue affirms that high-yield deposit accounts outperform.  Ron Shevlin, Sr. Analyst of Aite Group recently published a research paper entitled Financial High Coup: Why [...]

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