• Do Gen Yers know of Rodney Dangerfield? Boomers think him as a great stand-up comedian, and Gen Xers revere him for his part in the movie that so [...]

  The Rodney Dangerfield Of Financial Services Marketing

  January 31, 2011
• A 2007 CMO Council survey asked 477 B2B IT users to rate their technology vendors, and, apparently, surveyed the vendors as well. The study found [...]

  The Problem With Customer-Centricity

  January 21, 2011
• I grew up in New York. I’m used to walking into a New York-style deli, sitting down, and within 7 seconds, being approached by a waitress [...]

  Don't Confuse Courtesy For Competency

  January 19, 2011
• Social media proponents are making hay over a recent McKinsey report which claims that companies that use Web 2.0 technologies are achieving [...]

  McKinsey Is (Kind Of) Wrong About Social Media ROI

  January 19, 2011