Snarketing 2.0

A (Mostly) Humorous Look at Marketing in the Age of Social Media
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Monthly Archives: January 2011

  • Do Gen Yers know of Rodney Dangerfield? Boomers think him as a great stand-up comedian, and Gen Xers revere him for his part in the movie that so [...]

    The Rodney Dangerfield Of Financial Services Marketing

    January 31, 2011
  • A 2007 CMO Council survey asked 477 B2B IT users to rate their technology vendors, and, apparently, surveyed the vendors as well. The study found [...]

    The Problem With Customer-Centricity

    January 21, 2011
  • I grew up in New York. I’m used to walking into a New York-style deli, sitting down, and within 7 seconds, being approached by a waitress [...]

    Don't Confuse Courtesy For Competency

    January 19, 2011
  • Social media proponents are making hay over a recent McKinsey report which claims that companies that use Web 2.0 technologies are achieving [...]

    McKinsey Is (Kind Of) Wrong About Social Media ROI

    January 19, 2011

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