Snarketing 2.0

A (Mostly) Humorous Look at Marketing in the Age of Social Media
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Monthly Archives: June 2010

  • When I joined the financial services team at Forrester in 2000, my boss made me write a report about how the financial services was going to [...]

    What Would You Tell Steve Jobs About Customer Experience?

    June 29, 2010
  • Did I mention that my summer job in 1979 was pumping gas in a gas station? It was a stroke of luck to have that job. That was the summer of gas [...]

    Pump Your Own Bank

    June 28, 2010
  • Market research firm Yoosless Phuqing Research released the results of a study today, in which it found that nearly 95% of companies in the US [...]

    What's Your Writing Utensil Strategy?

    June 24, 2010
  • Brandweek reported on a study done by Zogby Interactive about the trust consumers have in a number of brands, and the article made a big deal [...]

    You Can't Always Trust Trust Research

    June 24, 2010

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