Comments on: Why TV Ads Don't Go Viral http://snarketing2dot0.com/2010/03/22/why-tv-ads-dont-go-viral/ A (Mostly) Humorous Look at Marketing in the Age of Social Media Fri, 03 Feb 2012 18:34:13 +0000 hourly 1 http://wordpress.com/ By: uberVU - social comments http://snarketing2dot0.com/2010/03/22/why-tv-ads-dont-go-viral/#comment-715 Mon, 22 Mar 2010 22:57:10 +0000 http://marketingteaparty.com/?p=1521#comment-715 Social comments and analytics for this post…

This post was mentioned on Twitter by rshevlin: New blog post: Why TV Ads Don’t Go Viral http://bit.ly/aT5IsD...

]]> By: Jeffry Pilcher http://snarketing2dot0.com/2010/03/22/why-tv-ads-dont-go-viral/#comment-714 Mon, 22 Mar 2010 12:44:21 +0000 http://marketingteaparty.com/?p=1521#comment-714 15% went viral? What a load… Try more like 0.01%. I can’t listen to a researcher whose study is so obviously flawed.

The trick to making a viral TV spot is making one that’s really, really funny. That is also the same approach that wins ad agencies lots of awards.

It’s no surprise who ad agencies usually make spots for: themselves.

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