Comments on: What PFM Providers Need To Provide

By: Internet Marketing Company in Toronto

Internet Marketing Company in Toronto — Wed, 07 Apr 2010 07:07:44 +0000

impressive Post Keep it up

By: Interesting post by Ron Shevlin on what core value should be provided by PFM providers | Living a life distracted by shiny objects

Wed, 24 Mar 2010 06:07:24 +0000

[...] What PFM Providers Need To Provide [...]

By: Kevin Jepson

Kevin Jepson — Mon, 22 Mar 2010 16:09:05 +0000

Look for more perspective on this discussion from an experienced credit union PFM user in the April 19 Credit Union Journal Technology Report.

By: CU Water Cooler » Blog Archive » CU Water Cooler 3/22

CU Water Cooler » Blog Archive » CU Water Cooler 3/22 — Mon, 22 Mar 2010 11:58:00 +0000

[...] • What PFM Providers Need to Provide [...]

By: Ron Shevlin

Ron Shevlin — Sun, 21 Mar 2010 14:35:47 +0000

DG: Agreed. I will say this (and hope the message gets across to the PFM providers): In hindsight, I think that while Checkfree did do an admirable job of helping to drive adoption, I’m not sure they moved early enough to provide that assistance. PFM providers have to do this from the start. One thing that I’m afraid might happen is that FIs will see rapid initial adoption (the CUs who were on the CU Chat Up call seem to be enjoying great initial success), and assume that they’ve got adoption locked up. Maybe that’s that the way it will play out. But — like OL banking and bill pay before — FIs need to distinguish between adoption and use.

By: David Gerbino

David Gerbino — Sat, 20 Mar 2010 04:12:51 +0000

Ron, the way CheckFree helped, I expect the PFM/OFM providers to help. It is all about data. I am not saying the onus is on the service provider to do all the work. Additionally, I partially agree with your statement that “…the responsibility to drive adoption should be on the FIs’ shoulders.” I feel the service provider should not sell the solution and walk away but continue to work with their clients to make their solution a success.

@dmgerbino

By: Bryan Clagett

Bryan Clagett — Fri, 19 Mar 2010 14:33:07 +0000

Glad I sparked some discussion. Data is one thing. Information I (the FI) can use, is another. Bring on the magnets.

I do think the online providers have a responsibility to better educate the FS industry. And reports like Ron’s certainly help.

Things are going to get fun.

Peace,

Bryan

By: uberVU - social comments

uberVU - social comments — Fri, 19 Mar 2010 13:37:59 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by rshevlin: New blog post: What PFM Providers Need To Provide http://bit.ly/9fiG5Q…

By: Ron Shevlin

Ron Shevlin — Fri, 19 Mar 2010 13:15:12 +0000

DG: I’m reluctant to put the onus of driving adoption on the PFM providers. Did banks blame Checkfree for their (initially) low EBPP adoption rates? No. Banks learned that there were things they had to do to drive adoption. I think (to its credit) Checkfree helped compile and disseminate best practices in doing this. But the responsibility to drive adoption should be on the FIs’ shoulders.

By: Ron Shevlin

Ron Shevlin — Fri, 19 Mar 2010 13:11:30 +0000

Mike: You nailed it with the last question: When will marketing realize the value/importance? The answer: When marketing realizes it’s more important to build a magnet than a megaphone.