Comments on: If Advertising Worked

By: Ron Shevlin

Ron Shevlin — Wed, 10 Mar 2010 22:57:32 +0000

I should have been more specific: “If Advertising Worked On Everybody”. Clearly it works on Mrs. Simon.

Jason Simon — Wed, 10 Mar 2010 21:33:45 +0000

If advertising worked I wouldn’t have a house full of consumer products I don’t need!! Wait, I do.

Ron Shevlin — Wed, 10 Mar 2010 21:29:10 +0000

Huh? Outsell Inc. published a report estimating the advertising spend at $412 billion. You don’t think firms are spending money on advertising?

Doug Brockway — Wed, 10 Mar 2010 21:14:03 +0000

If advertising worked people would spend money on it.

Jordan Cohen — Wed, 10 Mar 2010 21:10:29 +0000

If advertising worked…

…products would fly off the shelf as consumers spent wildly on products (cuz God knows advertising never tells consumers to not buy)…

…retailers would collect, store and share mass amounts of consumer data as a result of these purchases (both online and off)…

…which will result in more targeted future offers, causing consumers to spend even more wildly on products…

…resulting in even better targeting…

…resulting in more spending…

…better targeting…

…more spending…

…at a certain point, Google ends up taking over the world and all hell breaks loose…