Comments on: Are Financial Services Ads Really The Least Trustworthy?

By: CU Water Cooler » Blog Archive » CU Water Cooler – 2/22

CU Water Cooler » Blog Archive » CU Water Cooler – 2/22 — Mon, 22 Feb 2010 12:59:38 +0000

[...] • Are Financial Services Ads Really The Least Trustworthy? « Marketing Tea Party by Ron Shevlin [...]

By: Ted Grigg

Ted Grigg — Sat, 20 Feb 2010 00:22:08 +0000

It appears that the least trustworthy are the news organizations that purport to understand research.

By: Ron Shevlin

Ron Shevlin — Fri, 19 Feb 2010 23:09:21 +0000

Matt: The reverse of the example I gave in the post (e.g., high school ranking) applies here as well. Financial services ads may be ranked the least trustworthy. But if the other categories enjoy a really high level of trust, then, sure, FI ads will be the least trustworthy. Still can’t conclude whether or not people find the ads trustworthy or not.

Even worse, if you suspend logic here for a moment, and convince me that indeed the FI ads aren’t trustworthy, then we still have no idea what it is about the ads that people find untrustworthy.

By: Matt

Matt — Fri, 19 Feb 2010 22:35:58 +0000

Ron- The article also posted the question, which one is least trustworthy?” Doesnt that support the argument of trust in banking ads.

By: uberVU - social comments

uberVU - social comments — Fri, 19 Feb 2010 17:48:51 +0000

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By: Doug Brockway

Doug Brockway — Thu, 18 Feb 2010 15:38:45 +0000

Jon Stewart hosts The Daily Show, Comedy Central, a program where humorous send-ups and critiques of the world of cable/politics/blogging are common.

Rachel Maddow is a host on MSNBC

The Daily Kos is, as far as I can tell, a blog that politico’s read often

YOU are being difficult.

By: Ron Shevlin

Ron Shevlin — Thu, 18 Feb 2010 15:26:30 +0000

Who are Jon Stewart and Rachel Maddow? What is the Daily Kos?

By: Doug Brockway

Doug Brockway — Thu, 18 Feb 2010 14:53:51 +0000

Ron -

Its a scary world out there, all those people who don’t know the difference between a mean and a mode, who can’t relate a logically structured sentence with an algabraic equivalent. That someone would publish a study that says X is “untrustworthy” when their data is only a ranking of pre-defined choices is either a hoot or tragic.

Add to the analytic lapse the drive for editors and bloggers to be “edgy.” Jon Stewart did a nice clip on this recently comparing the videos of himself and Rachel Maddow politely critiquing each other with Daily Kos and other headlines about how Maddow “eviscerated” Stewart. The point/joke was that headlines and data can be very very inconsistent.

The survey should have asked how trustworthy each type of advertising was on a scale so that the answers were not interdependent.

On your advertising trust… maybe. I was thinking about this watching upbeat Toyota ads that are now running. If nothing else they appear to be “building levees” against a time when the troubles will ebb and they can change the conversation.

Doug