• One of the more entertaining things in the world of marketing is the ongoing battle among firms for metric supremacy. After all, who doesn’t [...]

  My Marketing Metric Can Beat Up Your Marketing Metric

  February 26, 2010
• Let’s be honest: If someone ranked you #1 on a list, you’d be proud and flattered, right? (Assuming, of course, it wasn’t a list of the [...]

  Connecting

  February 25, 2010
• The other day, for the godonlyknowshowmanyth time, I heard yet another Gen Yer prattle on about how collaborative his generation is. Oh spare me. [...]

  Collaboration Is So Overrated

  February 22, 2010
• The headline “Americans Trust Soft Drink Advertising” caught my eye, so I clicked on the link. The article really grabbed my [...]

  Are Financial Services Ads Really The Least Trustworthy?

  February 18, 2010