Comments on: A Message For Marketers Looking To Help With Earthquake Relief Efforts http://snarketing2dot0.com/2010/01/15/a-message-for-marketers-looking-to-help-with-earthquake-relief-efforts/ A (Mostly) Humorous Look at Marketing in the Age of Social Media Fri, 18 May 2012 13:35:45 +0000 hourly 1 http://wordpress.com/ By: Ron Shevlin http://snarketing2dot0.com/2010/01/15/a-message-for-marketers-looking-to-help-with-earthquake-relief-efforts/#comment-508 Fri, 15 Jan 2010 17:36:31 +0000 http://marketingteaparty.com/?p=1133#comment-508 Aaron: Whoa. Hold on a sec, here. Let’s not jump to conclusions. When you say “expose this effort for what it is”, I’m inclined to give Hilton the benefit of the doubt and say that “what it is” was a not-well thought through offer. Was their intention to burn off points or help the people in Haiti? Don’t know. What I’m saying is that the offer they put it in front of me could be interpreted as “burn off” and not “helping”.

]]> By: Aaron Strout http://snarketing2dot0.com/2010/01/15/a-message-for-marketers-looking-to-help-with-earthquake-relief-efforts/#comment-507 Fri, 15 Jan 2010 17:13:53 +0000 http://marketingteaparty.com/?p=1133#comment-507 Ron – at first blush, I appreciate the innovative and non-fiscally intrusive way that Hilton is allowing its customers to help with disaster relief in Haiti. As your post points out, however, it appears that their real motivation is to chew through points with an eye toward earning some quick PR love.

Unfortunately for Hilton, this is one of those situations that could pretty quickly blow up in their face. If it does, the cost of a cheap PR hit will far outweigh the damage that the campaign could do when smart customers like you see through this ploy for what it is. Let’s hope that more people take the opportunity to expose this effort for what it is.

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