Comments on: Trust Is The New Black (Box)

By: reflections on emergent commerce and technology » Payments, Software & Technology – November 23, 2009

Tue, 24 Nov 2009 03:56:39 +0000

[...] Tea Party by Ron Shevlin – Trust Is The New Black (Box)November 23, 2009 – This [...]

By: uberVU - social comments

uberVU - social comments — Mon, 23 Nov 2009 17:59:48 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by mmpartee: Hooray! @rshevlin is back with “Trust is the new black (box)” http://bit.ly/5BvWhb...

By: coolrulespronto

coolrulespronto — Mon, 23 Nov 2009 17:02:34 +0000

Great article, Ron. How satisfying it is to read a marketer who hasn’t been drinking the social media Kool-Aid! Social media is just a tool, people: it can kill trust as well as help build it.

What makes social media potent is that it allows for the mass proliferation of superficial business articles, just like the one you eviscerated here. Since social media allows anyone to publish for the masses, critical reasoning should be a mandatory subject in every school. That might cut down on the noise level online that, frankly, is driving me back to print.

By: Jeffry Pilcher

Jeffry Pilcher — Fri, 20 Nov 2009 16:17:07 +0000

Trust, in any relationship, is only earned over time through what you do.

I know what’s in the black box, that thing with mysterious inner-workings. It’s called your “brand.”