Comments on: The Eight Levels Of Analytics? http://snarketing2dot0.com/2009/10/27/the-eight-levels-of-analytics/ A (Mostly) Humorous Look at Marketing in the Age of Social Media Fri, 18 May 2012 13:35:45 +0000 hourly 1 http://wordpress.com/ By: David Gerbino http://snarketing2dot0.com/2009/10/27/the-eight-levels-of-analytics/#comment-355 Thu, 29 Oct 2009 03:46:01 +0000 http://marketingteaparty.com/?p=961#comment-355 Ron, I would love to comment but I am dumbfounded. This is SAS making these comments. SAS!

From the SAS website – http://www.sas.com/ :

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers improve performance and deliver value by making better decisions faster. SAS gives you THE POWER TO KNOW®.

I have used their statistical software on and off over the years and am a big advocate for their tools. I am no advocate of the “eight levels of analytics”

@dmgerbino

]]> By: Adelino de Almeida http://snarketing2dot0.com/2009/10/27/the-eight-levels-of-analytics/#comment-354 Tue, 27 Oct 2009 21:05:13 +0000 http://marketingteaparty.com/?p=961#comment-354 The way these two aspects are mixed in the original article is nothing short of a mess: reporting and analytics should not be mixed… at least not like the article does.
Reporting on analytical results is part of reporting, but some results may come about without a marketer having to apply analytical techniques.
Ok, you got me, I now have to blog about it!

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