Comments on: Wanamaker Was Wrong

By: Ron Shevlin

Ron Shevlin — Sun, 25 Oct 2009 12:46:39 +0000

Thanks for commenting (here and on the other post), Matt. Much appreciated.

I haven’t seen the Dove soap ad. But you’re spot on. Here’s another myth that’s popular — but wrong:

http://marketingroi.wordpress.com/2007/08/01/debunking-marketing-myths-the-cost-of-acquisition-versus-the-cost-of-retention/

By: Promotional Products Sydney

Promotional Products Sydney — Sun, 25 Oct 2009 12:38:56 +0000

LOL at the witty reply!

By: Promotional Products Sydney

Promotional Products Sydney — Sun, 25 Oct 2009 12:37:16 +0000

This article really made me think – not so much about the specific topic (which I do agree with you on by the way), but more how something can so easily become a sort of “marketing buzzword” or favorite insertion into marketing presentations. Not sure if you have seen it but there is this advert for Dove soap which I swear 50% of the marketing presentations in the last 18 months have included (this relates to Australia, not sure if it’s seen in the USA). Suddenly it becomes accepted fact because it’s been said too many times, yet no one ever really stops to think if it makes sense!

Thanks again for the article
Matt

By: Morriss Partee

Morriss Partee — Tue, 20 Oct 2009 13:32:18 +0000

Oh wait, I see that NicheBanker is referring to your comment here, not a guest post.

By: Morriss Partee

Morriss Partee — Tue, 20 Oct 2009 13:28:55 +0000

@Ron You are guest writing for other blogs? It would be awesome if you posted a brief blurb here with link to the location when you do so, so that we can all go read it!

By: Niche Banker

Niche Banker — Tue, 20 Oct 2009 05:27:37 +0000

I think it matters what the advertising is trying to accomplish (a point I saw you make over on the Market Insights blog recently, and agree with). Advertising is good at making people aware of your offering. The problem is that if you’re a bank or credit union, regardless of awareness, people don’t really give a damn. Total and utter indifference. So if you’re looking at advertising with the goal (or at least a secret hope) of purchase action, unless you’ve got a great rate to make your commodity stand out in the oh-so-commoditized banking industry, you’re probably looking at 100% wasted advertising.

By: Ron Shevlin

Ron Shevlin — Mon, 19 Oct 2009 21:53:57 +0000

It’s the first half (the part I wrote). The second half (the comments) isn’t that interesting.

By: Jacques Warren

Jacques Warren — Mon, 19 Oct 2009 21:50:37 +0000

Ron, I know half of your post is interesting; I just don’t know which one.

By: Larry Robiner

Larry Robiner — Mon, 19 Oct 2009 17:34:37 +0000

I’ve always thought that 99% of the insurance I buy is wasted, I just don’t know which 99%. Wait a second, I do know. It’s the days that I don’t get in an accident, my house doesn’t burn down, I don’t get sick, and I don’t die. Is today one of those days? I guess I won’t really know for sure until tomorrow.

Same goes for advertising.