In an article titled Are Some Professions Less Honest Than Others? Bank On It, Researchers Find, the New York Times reported on an academic study which found that: “______ were about as honest as anyone else—until they were reminded that they were ______.” What was in the blanks? What if I told you it was…
Merchants say they want a payments network where they can play on an equal footing. My take: Nonsense. Retailers say they have proven that merchants are best placed to deliver value and influence consumer behavior. My take: Pipe dream.
For Piper Jaffray’s estimates of Apple Pay revenue to be correct, iPhone 6 owners would have to make some significant shifts to their payments behavior. This seems highly unlikely, considering that Apple Pay can’t be the reason driving every iPhone 6 owner to upgrade to the new phone.
Dear Bankers: Quit whining about Apple Pay. Participating in Apple Pay is like advertising. You pay to generate awareness and hopefully influence decision. When you advertise, there’s no guarantee that your efforts will lead to a sale. It’s the same with Apple Pay participation.
A survey of 3,800 Americans and Canadians revealed that 50% of respondents said that they would be likely to bank with Square if the company offered banking services. My take: No way.
Salesforce.com released an interesting study regarding industry differences in Twitter engagement based on its analysis of nearly one and a quarter million tweets sent in 2013 by firms across a number of industries, one of which was financial services. Read the post–you’ll only waste 5 minutes of your precious time.
A recent blog post titled What CEOs Want From Marketing captured the thoughts of a number of credit union CEOs regarding what they’re looking for from marketing. My take: Some (if not many) credit union CEOs don’t understand the strategic role that Marketing could and should play.
You probably think I spend my Saturday nights out at fancy dinner parties, going to the Symphony, or attending high-society social events. I do. It’s good to be me. But this past Saturday night, the two older girls were home for the weekend, which put a crimp in my typical Saturday. So I took the…