A Conference Rant

The toughest job in business these days? Conference organizer, if you ask me. Meeting the diverse expectations of anywhere from 100 to 1,000 attendees is nearly impossible, and is, at the least, a thankful task. ————— An example of one of the spectrum was the gentleman who attended a panel discussion I was on, and…

InfluNonsence

In the never-ending quest to understand how consumers make purchase decisions, and what influences their decisions…. No, wait. That’s not right. Let me start again. In the never-ending quest to prove that My Preferred Channel is superior to Your Preferred Channel, and to convince marketers to reallocate their budgets away from Your Preferred Channel to…